In response to the Diesel illustration brief for D&AD I have created a campaign pushing music and Diesel's brand values throughout western Europe. The brief asks for 2 songs by 1 band to be illustrated, and for these illustrations to be experienced by the fans in a new innovative way.

Stupidography is a challenge, two people in Europe in different places at a bus-stop take each other on, pulling stupid poses inspired by lines of lyrics. Who is the bravest? Who is Europe's stupidest?